Linkedin in mail specs6/1/2023 The headline of a LinkedIn Single Image Ad is an important component of the ad, as it’s the first thing that users will see when the ad appears in their feed. Most specs are similar for Dynamic Ads, so we’ll go over Spotlight Ads.ĭisplay ads – linkedin single image ad specs LinkedIn Dynamic Ads are effective as they contain a person’s LinkedIn profile photo next to your company logo. These include Job Ads, Spotlight Ads, and Follower Ads. The dynamic ad will include your audience’s profile photo and name, making it unique to each individual.ĭynamic Ads, personalized for users based on their LinkedIn profile. These ads will appear to the right of a LinkedIn member’s regular feed. This format ensures that your message goes directly to your customer.ĭynamic ads – linkedin single image ad specsĭynamic ads use the profile data of a LinkedIn user to personalize an ad. Sponsored Messaging allows you to reach your audience in a highly personalized format, via LinkedIn’s private messaging system. A Linkedin member can only receive 1 message ad from any advertiser within 45 days. It’s their frequency cap that makes this ad format unique. But that’s not what makes Message ads special. Message ads give advertisers the ability to message their target audience directly at scale. Sponsored InMail – linkedin single image ad specs It’s better to switch between the options every once in a while to compare their performances and see which one works best with your audience. You can choose from five different formats of sponsored content single image, carousel, video, event and document. Sponsored content – linkedin single image ad specs
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